About Us

About Us

Principals have more than 50+ combined years of energy experience.

Your energy strategy covered.

IVY Energy is an independent energy management, procurement and sustainability firm helping companies implement strategies to control and reduce energy costs, increase efficiencies and achieve environmental objectives.

We have extensive legal and commercial experience in originating, structuring and managing energy contracts/deals since the beginning of deregulation.

First relationships... then energy!

Our experience extends well beyond the retail side of the energy business. On the wholesale side, we have extensive experience trading power and natural gas futures, forwards, swaps and options in most regions throughout the country.

We have strong relationships with over 25 well-vetted local and national energy suppliers that know our deep level of experience and knowledge and our uncompromising commitment to our clients.

We also have experience managing physical power assets, such as wind farms and natural gas power plants.

Our Products & Services

Chris Noon

Principal | Energy Consultant

With more than 25 years in the energy industry Chris is established as an accomplished energy professional and leader with a broad background as: an energy consultant; manager of multi-commodity portfolios; manager of physical and financial power assets; risk, deal structuring, trading and hedging specialist; and financial attorney. Experienced in creating and leading numerous energy based business units for IVY Energy, RBC Capital, Iberdrola Renewables, Lehman Brothers, and El Paso Corp. Experienced in evaluating, structuring and hedging complex wholesale and retail power and natural gas deals.

Chris has well developed knowledge and experience in numerous power and natural gas markets, including ERCOT, PJM, NYISO, MISO NEPOOL, CAISO, Henry Hub and key natural gas basis markets. He has traded short term and term futures, forwards, swaps and options in the above markets. In the area of energy consultants his skill sets are highly unique. He leverages that skill set to the benefit of his clients by providing unparalleled market analysis, insight and knowledge in addition to his legal and contract negotiation experience.

Chris Noon

Principal | Energy Consultant

Greg Pell

Principal | Energy Consultant

Greg has over 30 years experience in strategic energy procurement and management. He currently provides hands-on consulting services to a commercial and industrial client portfolio consuming over 670,000,000 in contracted kWh.

Prior to joining IVY Energy, Greg served in executive positions strategically executing energy programs that generated millions of dollars in cost savings for the commercial real estate portfolios of private equity firms and for Fortune 200 companies including Met Life, General Electric, Principal Financial Group, INVESCO, JP Morgan, and Goldman Sachs.